Ruben Van de Velde is a visual and digital designer working across identity, websites, and interfaces.
Started out in graphic design, now mostly focused on brand identity, websites, and UI. I like things clean, stripped back, and built properly, whether that means designing in Figma, writing custom code with AI, or printing on paper.
Logos, custom type, and visual systems. Built to look sharp on a poster, an app, or a billboard.
Clean layouts, solid grids, and responsive interfaces. Designed in Figma, built with custom code or Webflow.
The tactile stuff. Posters, editorial spreads, and physical wayfinding grounded in good typography.
Using AI to write custom code, test fresh tools, and turn ideas into working sites without getting boxed into templates.